the online visibility
 of a website or a web page in a web search engine's
unpaid results—often referred to as "natural", "organic"
, or "earned" results. In general, the earlier (or
higher ranked on the search results page), and more
frequently a website appears in the search results list,
 the more visitors it will receive from the search
engine's users; these visitors can then be converted
into customers.[1] SEO may target different kinds of
search, including image search, video search, academic
search,[2] news search, and industry-specific vertical
search engines. SEO differs from local search engine
optimization in that the latter is focused on
optimizing a business' online presence so that
its web pages will be displayed by search engines
when a user enters a local search for its products
or services. The former instead is more focused on
national or international searches.

As an Internet marketing strategy, SEO consid

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